Hydrating lip balm. Go-to ready hand wash. All-natural facial oils. Free of chemicals, free of dyes, free of toxins, so you don’t have to think as you reach for a little moment at the bottom of your bag — or the top of your medicine cabinet — just for yourself. “Life is toxic. Why should your products be? There are certain things we don’t have control over, but from what you ingest to what you apply, you have control over that. And you should take it.” – Joel