Asher + Rye Designer Trade Program

The Asher + Rye Designer Trade program was created by designers, for designers. Our goal is to streamline your design projects by offering tiered discounts, an extended collection of curated goods, and comprehensive creative support that helps you meet your clients’ needs. From unique, artisanal products to one-on-one assistance, the Asher + Rye Trade Program is here to provide you with a simple, curated experience as you complete your next project.

Dozens of brands, one program

From commercial and residential projects to events and styling, we’re here to help bring your vision to life with an authentic collection of Scandinavian, Japanese, and other international brands.

Members-only perks

Get trade members-only pricing, product previews, and more when you sign up for the Asher + Rye Trade Program. Here’s a sneak peek of the members-only benefits:

  • Exclusive, flat discounts on all collections
  • Extended product lines
  • Customized support from our design team
  • Tax exemption
  • Access to material finishes
  • High-resolution images of furniture and products

How the Designer Trade Program works

We’re here to be an extension of your team and provide support for your process as you tailor your next project. Whether you’re an interior designer, decorator, architect, home-developer, set-designer, or home-stager, our goal to make everything from specifying to shipping easy.

Our Trade Program Director, Anna Blackburn, will get back to you within 48 hours of submitting your registration details. Unlike many programs, our program is a relationship, which means no login and no password. Instead, we’ll provide full one-on-one concierge support as you select, purchase, and ship everything to your destination.

Ready to shop?

It's easy to get started, but you'll need a few things to submit an application. Here's the short list: your business card, your resale certificate, and an ST-5 exemption form.
Don't have a ST-5 form handy? You can download an ST-5 Certificate of Exemption for the state of Georgia here.

Have additional questions? Email our trade program director, Anna Blackburn, at