In the serene light of their recently renovated Downtown Savannah rowhouse, Joel and Erika Snayd, co-owners of Rethink Design Studio, pondered a timeless question: How do we live our best lives?

After 12 successful years with Rethink Design Studio, Joel and Erika sought a new venture that echoed their evolving passions and family dynamics. They aimed to create more time for what truly matters without compromising on aesthetic appeal. Drawing inspiration from Scandinavian design principles, Asher + Rye was born.

Asher + Rye stands apart with its curated collection designed to enhance life with purpose and grace. The lifestyle shop blends well-loved brands with innovative artisans, offering products that marry function and design seamlessly. Each item is selected with care, ensuring it contributes to a harmonious living environment. Our philosophy embraces the balance of clean, functional lines with organic, handcrafted details, ensuring each piece brings both beauty and purpose into the home.

At Asher + Rye, customers can expect a thoughtfully curated selection of items, where every product tells a story of craftsmanship and quality. From hand-woven rugs to custom-designed furniture, our collections are designed to adapt to the seasons and grow with you and your home. We aim to inspire and assist you in creating spaces that you love, filled with meaningful objects that enhance everyday living. Join us at Asher + Rye to discover a world where simplicity meets warmth, and design enhances your life in every way.

Asher + Rye is an extension of Joel and Erika’s commitment to thoughtful design. The brand combines organic inspiration with Scandinavian simplicity, creating a harmonious blend of warmth and refined detail. Each product is a testament to our belief that a well-designed space can elevate everyday living.

We embrace a mix of well-known brands and emerging artisans, focusing on handcrafted artistry and natural materials. Our products reflect an appreciation for simplicity, depth, and the organic qualities of design. We aim to infuse every home with good energy, movement, warmth, and texture, ensuring that each item serves a functional purpose and brings joy and beauty into daily life.

Joel and Erika’s journey began with a shared love for design and a commitment to creating spaces that feel alive and personal. Their philosophy is rooted in the belief that design should simplify life, creating functional and warm environments. They draw inspiration from Scandinavian design's clean lines and natural materials, always aiming to balance simplicity with inviting, lived-in charm.

Asher + Rye is a testament to Joel and Erika’s dedication to creating environments where simplicity and beauty coexist. They believe that good design should liberate and inspire, allowing individuals to live their best lives. Their goal is to offer products that make you feel at home, at peace, and surrounded by beauty.

Join us at Asher + Rye and discover a lifestyle experience that celebrates simplicity, functionality, and the joy of a well-lived life. Let us help you create a space where you truly love where you live.

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