A lifestyle brand built around the way we live.
Asher + Rye brings together a shop, café, and interior design studio under one point of view, centered on thoughtful spaces, everyday ritual, and living well over time.
Asher + Rye began through design.
Joel and Erika Snayd founded Rethink Design Studio nearly two decades ago, approaching interiors through material, atmosphere, and the way a space functions over time.
One of their earliest projects—a historic Savannah bank transformed into a restaurant—helped shape the foundation of everything that followed.
Our point of view
We are drawn to spaces that feel calm, functional, and deeply lived in.
Natural materials. Clean lines softened by texture and time. Objects chosen with intention and meant to be used daily.
Our work is influenced by Scandinavian, European, and Japanese design principles, but shaped by real life—how people gather, move through a space, and return to it every day.
Shop, café, and studio. Connected through one point of view.
What began as a design practice has grown into a physical space for gathering, living, and creating—bringing together interiors, retail, and hospitality under one roof.
Everyday living
We believe spaces should support the rhythms of daily life.
Natural materials
We are drawn to materials that age well and hold presence over time.
Thoughtful function
Objects should feel useful, intentional, and easy to live with.
Gathered atmosphere
The environments we create are meant to invite people in.
Everyday living
We believe spaces should support the rhythms of daily life.
Natural materials
We are drawn to materials that age well and hold presence over time.
Thoughtful function
Objects should feel useful, intentional, and easy to live with.
Gathered atmosphere
The environments we create are meant to invite people in.
