Joel and Erika Snayd with Hannah Beaumont and her husband, Nelson. NYC 2026.
There's a certain ease to the way Hannah Beaumont talks about clothing.
Not in terms of trends or seasons, but in how something feels when you put it on, and how that feeling carries through the rest of your day.
As the founder of Beaumont Organic, her work has always centered around natural fibers, thoughtful construction, and a quieter kind of design. Pieces that don't ask for too much, but give something back.
We spoke with Hannah about where it started, what continues to shape her work, and what it means to create clothing that's meant to last.
On where it began
“I started Beaumont Organic at a time when I felt completely disillusioned with the fashion industry. The way things were being made didn’t feel right—cheap materials, fast production, and very little consideration for the people or the process behind it.
I knew I wanted to create something differently. Something rooted in natural fibers, made properly, and designed with more care.”
On design philosophy
“I always come back to comfort.
Not just physically, but also how it affects how you feel about yourself. When you’re comfortable in your clothes, you move differently. You feel more confident, more at ease.
That’s why we focus so much on softness, stretch, and ease in the silhouette. Pieces that don’t restrict you, and don’t require overthinking.”
Hannah And Neslon
On natural materials
“Natural fibers have always been at the core of what we do—cotton, linen, materials that feel good on the body and last over time.
There’s also a growing awareness now. People are starting to understand what goes into clothing, and what it means to wear something closer to its natural state.
We’re moving even further in that direction: simplifying, refining, and going back to the essence of it.”
On what makes these pieces special
“I think it’s the intention behind them.
They’re not designed for one moment or one season. They’re designed to be worn often, to become part of your life, and to stay in your wardrobe for a long time.
That’s always been the goal."
Erika Snayd in the Ottillie May Linen Dress
On how clothing should feel
“Comfort is one of the most important things.
When you feel good in what you’re wearing, it shows. It changes how you carry yourself, how you interact with people. That kind of energy is real.”
On routine and rhythm
“My mornings are really important to me.
I try to start the day quietly—lighting candles, doing yoga, taking a few moments before everything begins. It helps me feel grounded and more connected to what I’m doing.
Even a small routine can shift the entire day.”
Beaumont Organic Spring 2026
On what stays with us
“I still have pieces from my grandmother—cashmere cardigans, scarves. Things that have lasted, and that carry meaning.
That’s what we should be making more of. Clothing that can be passed down, that holds onto its quality, and becomes part of a story over time.”
There’s a consistency to Hannah’s approach that feels increasingly rare—an insistence on doing things properly, even as the industry moves faster.
The result is clothing that doesn’t feel temporary. Pieces you return to, wear often, and keep.
Manchester UK. Photo by Chris Curry. 2021
Hannah's Manchester
For Hannah, her city of Manchester, UK, is as much a part of her rhythm as the studio.
Mornings often begin quietly, but the city picks up quickly—cafés filling, music drifting out into the streets, and a steady sense of movement throughout the day.
Her current list:
- Erst for something relaxed and local
- Ezra & Gil for long brunches
- Dishoom, just around the corner
- The Blues Kitchen for live music and late nights
- Matt & Phred’s for jazz
“You’ve got to live,” she says. “Dancing, listening to music—that feeling of being alive. That’s what it’s all about.”
